The approach
We worked with Stack Influence’s platform, creator success, and brand teams to tighten the path from view to purchase.
Key initiatives included:
Analyzing creator content patterns correlated with high post-view conversion
Standardizing high-performing hooks, CTAs, and content sequencing across campaigns
Improving landing-page alignment with creator messaging and audience intent
Segmenting creators by conversion behavior, not follower count
Introducing campaign-level conversion benchmarks for brands and creators
The focus was on reducing friction between attention and action.
The outcome
Across active campaigns, Stack Influence achieved a 48% increase in conversion rate, driven by more consistent creator performance and clearer post-view pathways.
Additional outcomes included:
Higher brand confidence in scaling creator budgets
Improved repeat campaign rates from existing advertisers
Clear guidance for creators on what content actually converts
Creator campaigns shifted from awareness-heavy to performance-credible.
Working with Blackbridge felt less like hiring consultants and more like adding a senior thinking partner. They helped us align creators, brands, and platform decisions around what actually converts.
JAMES CHEN
The approach
We worked with Stack Influence’s platform, creator success, and brand teams to tighten the path from view to purchase.
Key initiatives included:
Analyzing creator content patterns correlated with high post-view conversion
Standardizing high-performing hooks, CTAs, and content sequencing across campaigns
Improving landing-page alignment with creator messaging and audience intent
Segmenting creators by conversion behavior, not follower count
Introducing campaign-level conversion benchmarks for brands and creators
The focus was on reducing friction between attention and action.
The outcome
Across active campaigns, Stack Influence achieved a 48% increase in conversion rate, driven by more consistent creator performance and clearer post-view pathways.
Additional outcomes included:
Higher brand confidence in scaling creator budgets
Improved repeat campaign rates from existing advertisers
Clear guidance for creators on what content actually converts
Creator campaigns shifted from awareness-heavy to performance-credible.
Working with Blackbridge felt less like hiring consultants and more like adding a senior thinking partner. They helped us align creators, brands, and platform decisions around what actually converts.
JAMES CHEN