The approach

• Translating creative format elements into advertiser-relevant audience guarantees

• Structuring sponsorship packages tied to season-long integrations rather than episodic buys

• Aligning episode cadence, segment structure, and ad breaks with brand-safe moments

• Building a clear performance narrative using comparable formats and audience benchmarks

• Supporting upfront negotiations with data-backed positioning materials

The focus was on reducing perceived risk for advertisers, not overselling creative upside.

The outcome

Fulwell 73 secured full-season advertiser commitments prior to broadcast, covering the entire initial run of the series.

Additional outcomes included:

• Locked-in sponsor revenue that stabilized production budgets

• Reduced reliance on short-term ad sales during airing

• Stronger positioning for renewal and future format extensions

The series entered broadcast as a commercially supported property.